Marketing Guidelines

1. PURPOSE

These guidelines have been provided to promote responsible advertising and communication and to encourage promoters of the Roobet brand to be socially responsible, with particular regard to the need to protect children, young persons and other vulnerable persons from being harmed or exploited by advertising that features or promotes gambling.

2. RESPONSIBLE ADVERTISING

All marketing and advertising of Roobet shall be responsible. In particular, Roobet requires promoters to ensure that their advertising and marketing materials:

a. do not directly target high-risk, underage or self-excluded persons;

b. do not include underage individuals;

c. are not knowingly communicated or sent to high-risk players.

3. MARKETING INTEGRITY

All marketing and advertising of Roobet shall be truthful, shall not mislead players or misrepresent the products offered by Roobet. This means that, at a minimum, marketing and advertising shall not:

a. be likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture;

b. incorporate themes or content associated with children such as colourful and exaggerated animated characters and/or nursery rhymes, children’s characters or stories;

c. imply that gambling is required in order to fulfil family or social obligations or solve personal problems;

d. promote gambling as a professional career, an alternative to employment, as a financial investment, or as a means to attain financial security;

e. contain endorsements by the promoter that suggest that gambling has contributed to their success;

f. encourage play as a means of recovering past gambling or other financial losses;

g. be designed so as to make false promises or present winning as the probable outcome;

h. imply that chances of winning increase (i) the longer one plays, (ii) the more one spends, or (iii) suggest that skill can influence the outcome (for games where skill is not a factor);

i. portray, suggest, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm;

j. suggest that gambling can provide an escape from personal or professional problems;

k. portray gambling as indispensable or as taking priority in life; for example, over family, friends or professional or educational commitments;

l. suggest that gambling can enhance personal qualities, for example, that it can improve self-image or self-esteem, or is a way to gain control, superiority, recognition or admiration;

m. suggest peer pressure to gamble;

n. link gambling to seduction, sexual success or enhanced attractiveness;

o. portray gambling in a context of toughness or link it to resilience or irresponsible play, or suggest gambling is a rite of passage;

p. offer a product or promotion that is not reasonably attainable without incurring substantial losses;

q. feature alcohol consumption and/or gambling while under the influence; or

r. be placed on any website providing unauthorised access to copyrighted content or that features pornography or sexualised images.

Promoters shall clearly label all marketing and advertising including streams and social media posts with tags like #ad, #sponsored, or #partner.

4. STREAMING GUIDELINES

Where a promoter is live streaming videos playing on the Roobet website, promoter shall also:

a. ensure that the relevant streams are published with the “18+ Mature Audience Only” setting toggled on;

b. state or display a “Responsible Gambling” warning during the streams;

c. ensure that no minors are on camera during the streams;

d. not promote or mention the use of virtual private networks / VPNs to circumvent geo- and IP blocking techniques used by Roobet;

e. obtain Roobet’s approval before inviting any guests to co-stream or appear in any streams;

f. ensure that viewers under the age of 18 or 19 (depending on the jurisdiction) are prohibited from participating in chat during the live stream;

g. permit the Roobet compliance team to moderate the streams (including live chat and comments) to ensure compliance with these marketing guidelines and all applicable regulations; and

h. comply with all the terms and conditions of the streaming and social media platforms on which content is posted.

5. CONSEQUENCES OF BREACH OF THESE MARKETING GUIDELINES

Any breach of these marketing guidelines for any reason whatsoever, including negligence or human error shall be deemed as a material breach which may result in immediate termination of your business relationship with Roobet. Nevertheless, if the breach can be rectified, Roobet will provide the promoter with a notice period of 48 hours to rectify any breach or potential breach before terminating the relationship.